Shop Spotlight-Emmeline by Design

It’s easy to see why Emmeline by Design is doing so well…its shop owner and creative force, Susan Zeidler, is passionate about what she does!  Whether perusing her site at www.emmelinebydesign.com or following her on social media, you’ll be bowled over by her huge array of gorgeous bracelets, most Disney inspired!

Disney Parks inspired bracelets from www.emmelinebydesign.com

This Connecticut-based wife and mother of two (her shop name was inspired by her oldest daughter, Emmeline) has always had a love of Disney and crafting.  She honeymooned there, has annual passes and even recently became a DVC member.  Crafting was always something to help balance her math-heavy role of being an actuary (just like Jaguar in Zootopia!) whether it was quilting, make-up artistry or jewelry.  But it was in 2015 when Susan struck pay dirt-she shared some of her personal designs with some Disney-loving running friends, and everyone went crazy for them!

Susan Zeidler, shop owner and creative force behind Emmeline by Design, at Disney’s Polynesian Resort

Whimsical Wraps

Susan had started crafting wraps…fabric bracelets of  different colors with stamped metal plates with Disney sayings.  She wanted to design something that she could run with without irritation.  “Believe in Yetis” was one of her first designs, and spoke to her love for the popular Expedition Everest ride in Disney’s Animal Kingdom. It was also 100% hypoallergenic.

Inspiration from Animal Kingdom’s Expedition Everest.

Susan shared her design on a fan page devoted to popular Disney-themed running clothes…tapping into what was to be her biggest fan base…women who love Disney, running, or both!  Suggestions for sayings flooded in, and inspired by the interest and positive feedback, Susan set to work.  Not long after, with inspiration from Disney princesses (Best Day Ever!), Star Wars (Do or do not, there is no try!), runDisney races (Every Mile is Magic!), even Pirates of the Caribbean (A pirate’s life for me!) her first wave of wraps hit her website!

100% hypoallergenic wrap bracelet

Inspired by Disney…and other Fandoms!

Disney continues to be Susan’s number one influence, but it’s the sense of community it creates that draws her in the most.  In fact, many repeat customers are runDisney runners, and one of her best-selling wraps quotes, “Every mile will be worth my while!” from the movie Hercules.

One of her popular runDisney designs.

She also channels her other current obsessions for design ideas-Harry Potter, Star Wars, Avatar…even the Gilmore Girls!  Look for future designs featuring these, and maybe even something new to commemorate the release of the new live action Beauty and the Beast on March 17th!  (Hint:  I Want Adventure in the Great Wide Somewhere coming soon!)

Magical Mouse Bangles and Enchanting Expandables

While her wraps are most popular during race season, on Park days the ladies want their Mouse Bangles!  These wire wrapped bangles feature a prominent Mickey head in every color imaginable.  They can be worn separately or layered with other bracelets.  (I’m a big fan of the Magical Mouse Set…three bracelets featuring a mouse head, bow and polka dot ball in your choice of colors for $40!)  Prices range from $14-$18 for individual bracelets, and sets of two or even three can be combined for $30 or $40.

Bracelets can be combined for a custom, layered look!

Over the holidays, Emmeline by Design’s most popular items are the expandable bracelets.  These beautiful bracelets, which are constructed similarly to the hugely popular Alex and Ani line, come in three sizes and feature hand-stamped metal charms with both shape charms and gems.  All adjustable bracelets are $20, and are inspired by popular Disney movies (Aladdin), rides (Haunted Mansion) and even snacks (Dole Whips)!  There is even a bracelet celebrating Magic Kingdom’s long-standing fireworks show, Wishes, that was recently slated to end in April, so get yours while they last!

Inspired by the Wishes fireworks show in Magic Kingdom
Coordinating Anna and Elsa expandable bracelets

Fan Favorites

While all of her bracelets have their own time to shine, some are perennial favorites!  Anything ‘Ohana is a big hit in every style.  ‘Ohana means family, made popular by both the classic Lilo and Stitch movie, and the restaurant in Disney’s Polynesian Resort that shares the same name.  Anything running related also continues to be popular…quoting lines like “Eat my pixie dust!” and “I run for the Dark Side”.

‘Ohana means family cuff bracelet

Susan’s favorite style continues to be her wrap bracelets, as they are so versatile and can be customized.  “Wraps give me the most opportunity to experiment with design…it’s the biggest canvas I have”, she shares.  But her favorite experience is working with customers to create unique, one of a kind designs.  She recently designed shoe tags to accessorize the Ariel runDisney New Balance sneaker at the request of a customer-“Don’t be such a guppy!”

Customized shoe tags…”Don’t be such a guppy!”

A Bright (and Sparkly!) Future

Susan is most excited by her newest offering that is currently available only for pre-order, engraved cuffs!  These thin, beautiful cuffs had only been available hand-stamped on stainless steel previously, but are now being offered in both gold and rose gold as well.  These will ship at the end of February, and will even feature new quotes from Moana (No telling how far I’ll go) and the coordinates of Disney World in Florida or Disneyland in California!  Cuff prices range from $20 to $27.50 for your own personalized quote.

Coordinates on the popular cuffs

In addition to her website, etsy shop and Facebook page, Susan and Emmeline by Design also have a big presence on Instagram!  It’s the perfect venue to announce new products, promotions, and of course, show off her beautiful craftsmanship!  With over 5,000 followers, it’s no wonder she gets so much repeat business and positive feedback!

Bracelets inspired by the parks

If you haven’t already, head on over to Emmeline by Design to get your Disney fix-Susan has something for everyone!  Even her site quotes Walt Disney…”it was all started by a mouse!”

Jacqueline lives in Southbury, CT with her husband and two children.  You can follow her on Instagram at @morphingintominnie.

 

 

 

The Evolution of the runDisney Costume

Almost exactly two years ago, I started training for my first ever runDisney race!  A non-runner for most of my life, I started running when I turned 45.  When my BFF started joining me, it became even more fun!  When we decided to combine our love of Disney with our new-found love of running, Disney’s Princess Half Marathon Weekend was an easy choice!

Thousands of women choose Princess as their “gateway” race, and it’s not surprising!  With its promise of tutus and tiaras, this women-centric race draws women of all ages, shapes and sizes, and of all running abilities.  I mean-who doesn’t want to be Princess for a day?

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Snow White and Rapunzel for the Enchanted 10K…part of our first Glass Slipper Challenge!

We signed up for all three races…the Princess 5K, and the Glass Slipper Challenge, which includes the Enchanted 10K and the Princess Half Marathon.  Crazy, right?  That’s 22.4 miles!!  Three races over three days meant a lot of training, but it also meant we each got to create three running costumes!

Tech?  Who Needs Tech?

As a newbie runner, my running wardrobe consisted of whatever workout gear I had lying around.  Gym shorts, leggings, sweatshirts…but I knew I had to up my game for Princess!

Inspiration can come from the most unlikely places-so keep your eyes open!  A $7 blue clearance tank at TJMaxx became the focal point of my Snow White costume for the 10K.  A blue skirt from Goodwill worked perfectly for Anna for the Frozen 5K (as did the cape that belonged to my daughter’s Disney Store costume!).  Claire’s at the mall had a horn headband and a “one size fits all” Maleficent-inspired tutu that I squeezed over a tank and short set found at Marshall’s for my half marathon!  Throw in some Hot Topic bows, eBay wings and etsy arm puffs and I was good to go!

My best friend, Tiffany, suggested I think about some specialty running gear, but I laughed and brushed her off.  $65?  For a skirt?  (Oh, how naive these conversations seem now…and what an innocent I was…!)  LOL!

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Running costumes for my first runDisney challenge weekend!

Fast forward to post-race.  The truth was…my pictures came out cute, but from a performance-standard, I was a bit disappointed.  My outfits had no storage, and I hated wearing my phone on my arm.  The second-hand Anna tank was cotton and not suited for running, and wouldn’t have held up for longer than the 5K!  My yellow clearance skirt from Dancewear Solutions had no built in shorts, and there may be a picture of me crossing the finish line flashing my runderpants!

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Cosplay is even more fun when you coordinate with your BFF-Anna and Elsa for the Frozen 5K!
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Half marathon course with Maleficent and Aurora…captured by runDisney photographers!
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Don’t look at Snow too closely…runderpants alert!

Girlfriend Knows Best

So, it turns out my friend was on to something.  For our next races, she talked me into some skirts.  Not just any skirts, but skirts with POCKETS!! This was life-changing!  A quick run around the neighborhood doesn’t require much, but if you are planning to run five miles or more-you need gear!

Pockets meant I had a place to stash my phone when I got tired of carrying it.  Pockets meant a place for for my Sports Beans, e-shots and lipstick.  (Yes, I run with lipstick…I’m kind of addicted!)  It also meant a zippered compartment for money or credit cards.  I got two skirts, an Emerald Peacock Sparkle Skirt and an Inknburn polka dot skirt-and ideas for Zarina the Pirate Fairy and Minnie Mouse were born!

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Not Pictured: iPhone, lipstick, fuel, tissues and cash hidden in my pockets! Thanks Sparkle Skirts!

So you might have noticed I have a little problem with accessories!  Once my basic pieces are secure, I love finding the little touches that pull a running costume together!  Party stores are a great place to find inexpensive pieces, especially off-season or right after Halloween.  I’ve scored fingerless Minnie gloves, Ariel clip-on hair pieces and Jasmine body jewelry!  The Disney Store isn’t just for kids, either-I’ve picked up tiaras for Elsa, Jasmine and even Pocahontas, as well as Zarina wings!

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Inknburn skirt, raw threads racer and Sparkle Athletic race legs.

Another discovery was Sparkle Athletic race legs!  These decorative sleeves are footless, so you can still wear your favorite socks.  My Achilles are chronically tight, so I typically tape and wear Zensah compression sleeves for my longer runs.  These can get expensive (especially if you are matchy-matchy like me and want them to match your outfits!) but if I can pull a pair of $12 race legs on over them, I only need a few pairs.  http://www.sparkleathletic.com

Princess 2.0

By the time Princess Half Marathon Weekend rolled around again, I had a much better idea of what worked for me from both a running and aesthetic standpoint.  Sparkle Skirts were my go-to skirts, with their fun themed prints, compression shorts and large 5×5 pockets, but I had also found my signature tops!

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Ready for Princess Weekend! Ariel for the 5K, Jasmine for the 10K and Ursula for the Half!

I heard about this online company, raw threads, that was also a big presence at the runDisney Expos.  Their claim to fame was their fabric… breathable, moisture-wicking, “no stink” bamboo that drapes the skin in comfort.  Sounded good to me!  Though retail might look pricey, they regularly offered sales with steep discounts, and so another addiction was born!  http://www.rawthreads.com

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Raw threads racer, Sparkle Skirt, Disney Parks Ursula ears and Flotsam and Jetsam gloves!

Though I typically only run in racers, they have a great selection of tees, tanks and even hoodies that evoke certain classic Disney characters.  This includes the Princesses, Villains, Star Wars and even Avengers, with seasonal holiday designs, as well!  (Hint:  Wondering how people afford all this?  There is a very robust resale market for all of these items in various Facebook groups…it’s very common for runners to list skirts, tops, even full running costumes for sale to fund their next big runDisney event!)

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Genie was happy to see me as Jasmine on the Boardwalk!  Raw threads racer and Sparkle Skirt.

Props or No Props?

It is probably no surprise by now that I am pro-props!  If you don’t need to be hands-free, props are a fun way to make your character even more recognizable.  It is also a lot of fun to incorporate them into playful photo-ops both on the course and in the Parks!

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Various props for the Pixie Dust Challenge and 5K in Disneyland…parrot head umbrella, cat tail, ears, hats and gloves!

The easiest props to carry are the wearable ones!  I have worn wings twice (representing both good and evil!) and they are extremely easy to run in.  The trick is…don’t pull the elastics around your arms, which can cause chafing.  Tutorials on youtube demonstrate how to attach wings directly to your clothes, anchored to the back of your sports bra!  This is easiest with racer styles, but can be modified for other shirt styles as well.

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These wings are extremely light…just don’t bump into other runners!

Another wearable prop is headwear!  Whether you like Minnie ears, tiaras, headbands, hats or visors there is a style to match every outfit!  I wear themed Minnie ears to most races, and my faves have included ears inspired by pirates, Ariel and the Queen of Hearts!  Etsy shops like Make Me Minnie and Ears2You have done a great job of customizing ears for me.  Most memorable was the Mary Poppins hat on a headband I requested, but themed ears and hats can also be found right in the Parks!

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Ears2You customized this Mary Poppins headband for me!  Lace trim and a red bow transformed this plain racer to Nanny Mary!

Other props I have worn include tails (Cheshire Cat), necklaces, gloves (mermaid scales for Ariel, jangly coins for Jasmine) and Hot Topic bows I attach to my sneakers!  The most memorable?  It would have to be the two moray eel Beanie Babies I attached to elbow length black gloves to mimic Flotsam and Jetsam when I ran as Ursula from The Little Mermaid!

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Flotsam and Jetsam!
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Socks from Spirit Halloween store, Cheshire Cat hair bows from Hot Topic!

The other kind of props include carried props!  I have carried everything from Jasmine’s magic lamp to Mary Poppin’s parrot head umbrella!  As Zarina I carried a foam sword and as Snow White I carried a songbird!  I always carry my phone as well, so I don’t mind being double-fisted, as long as the prop is not too heavy or cumbersome!

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A duck head umbrella  painted to resemble Mary Poppin’s parrot!

One disclaimer regarding props and costumes in general-always check to see that you’re in compliance with the new runDisney guidelines!  Some of the more recent changes have included no full-length costumes and no costumes that fully enclose the body.  (Think The Death Star from Star Wars!)  Full face masks and pointy props that look like weapons have never been allowed, but are more strictly enforced now.  Do your research so you know just what to expect on race day!  http://www.rundisney.com

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Party store lamp and Amazon gloves with trim and coins tacked on from a pair of children’s Jasmine gloves!

Other Resources

Maybe you don’t want to run in a skirt.  Or you like to run in layers.  Maybe you want something simpler, or more elaborate!  There are still a ton of resources out there for you!  In addition to scouring new finds at TJMaxx and Marshalls, many women swear by the affordable and cute athletic wear in Target and Walmart.  Both offer a wide range of styles and sizes.  If you don’t require tech gear, department stores like Torrid, Hot Topic and Forever 21 typically have tons of themed Disney items, too!

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As soon as I spotted this pink striped tech top at TJMaxx I knew what I was going to use it for!

Etsy is also a treasure trove of pre-made running costumes and custom Minnie ears if you want something specific and don’t mind paying for it!  Though I have never bought a ready-made costume for myself, I splurged for my daughter’s first running costume!  She chose the Mary Poppins theme for our first runDisney race together…the Neverland 5K during the Tinker Bell Half Marathon Weekend in Disneyland!  It was worth every penny!  Some of my favorite etsy and independent sellers include The Bow Mama, iglowrunning, This Princess Runs and Designz by Michelle Lynn.

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Mary Poppins Jolly Holiday running costume from iglowrunning on etsy!

Finisher Medal Worthy!

Ultimately, your runDisney race costume should be comfortable and a reflection of you and your style!  Big budget or small, crafty or two thumbs, it’s easy to tap into your inner Minnie!  Every mile is magic!

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Rocking Classic Minnie for my Coast-to-Coast!

Jacqueline lives in Southbury, CT, with her husband and two children.  You can follow her on Instagram at @morphingintominnie.